Smart Gardener – A simple app to help you grow better vegetables in your garden

Smart GardenerWhilst a handful of high-profile apps continue to achieve eye-watering IPOs, there are still plenty of profitable business opportunities for apps targeting niche audiences.

And this is exactly what Kristee Rosendahl has done with her gardening app Smart Gardener.

The app utilises historical weather statistics from a US database and combines this with data on which vegetables grow best under specific climate and soil conditions, enabling users to enter their ZIP code and get tailored advice for their gardens.

Other features include a growing scheduler, a layout planner, to-do list and a gardening journal; enabling people to maximise their home grown vegetable crop.

Kristee launched the free app and website www.smartgardener.com back in 2012 and since then over 250,000 people have created accounts.

Revenue source

  • Small add-ons and apps, ranging in price from $0.99 to $4.99 (such as a guide to growing berries and a harvest calculator).
  • Partnering with seed companies and retailers to generate affiliate income.
  • A B2B version called Smart Backyard, which helps landscapers use the technology for garden planning, maintenance and customer communications.

Future growth

Beyond vegetable patches there are many other outdoor lifestyle niches that would benefit from a similar service and Kristee has plans for complementary services such as Smart Chickens, Smart Beekeeping and Smart Orchardist.

The following quote gives a good idea where Kristee believes the business is heading:

“We want to be part of the whole smart-home movement, Smart Gardener is the first step.”

About the founder

After graduating from Stanford University in 1977 with a BA in Graphic Design, Kristee went on to become one of the pioneers of the field of User Experience working for Apple.  Throughout her career she has held executive design and product management positions at both start-ups and established organisations.  Before founding Smart Gardener, she ran her own consultancy helping early stage start-ups with customer strategy, product development, user experience and initial design. Read more here.

Read the full story at Entrepreneur.com.

Image from Karen Roe

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