Edible Arrangements – How an idea people laughed at turned into a $500m business

Former flower shop owner Tariq Farid began pitching his idea for edible fruit bouquets to industry experts in 1999, but was told the idea was useless and he should stick to flowers.

However after showing his mum one of the bouquets she said to him ‘this is going to be great’. Fortunately Tariq listened to his mother’s advice and went onto to develop the concept into Edible Arrangements – a $500m industry leader with over 1,200 franchises.

Going against popular opinion was the best decision he ever made — and his mother made it that much easier for him.

Source: CEO attributes successful business to his mom – Business Insider

Download this article as an e-book