Curated gift boxes for fans of old-fashioned stationary

InkdropsEvery month subscribers to Ink Drops receive a beautiful parcel through their letterbox containing a choice range of unique cards, writing paper, notelets, pens and other stationary items.

The contents of the parcels vary each time, providing Ink Drops customers (fans of scrap-booking and old-fashioned correspondence) with a surprise treat to look forward to each month.

By curating the products of others, Founders Carla and Annastasia have managed to package an experience and create a business around their love of old-fashioned stationary; but without the time, risk and expense of developing their own product.

In addition to this, the technical aspects of setting up an ecommerce website are very simply these days, especially with pay-as-you-go services like Volusion or Shopify enabling you to set up your digital storefront very quickly.

Having said that, there are some important considerations to take into account, including:

  • Finding a combination of a niche target audience and a suitable range of products (ideally of postable size).
  • Sourcing a range of high-quality products and being able to generate a profit on them after postage and packaging costs are taken into account.
  • Building a high quality brand around your curation proposition and finding online marketing / public relations / low-cost promotional opportunities to build a loyal audience.
  • Ensuring you have the processes in place to provide excellent customer service.
  • Capturing email addresses and developing a long-term customer relationship with an email newsletter.

Get these considerations right and you have the makings of a great niche business, with the potential to grow by offering your audience related products or even developing your own product range.

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