Businesses profiting by turning educational subjects into short, digestible clips

Audio video clipsPeople absorb knowledge in different ways and this creates opportunities for learning-based businesses to transform the way information is presented from standard written format, into audio and visual media content.

The following organisations are leading the initiative with new learning formats.

Audio clips

Audvisor is an app startup that has just raised $1.4m in seed funding. After downloading the app, users can browse through a library of three minute business advice audio clips, recorded from around 100 of the most innovative people in business today.

Topics to choose from include ‘advance my career’ or ‘be a great leader’, or you can just let the app play a selection of clips and learn what you like, as you skip through and vote your like or dislike. Read more about Audvisor.

A similar startup is Clippet, the news clips app for millennials and there many 1000s of businesses and individuals who have been podcasting to their audiences.

What makes audio media so attractive is ability to download the clips and listen to them during otherwise ‘dead’ time – such as the daily commute or doing the household chores.

Video media

As advertising dollars continue to flow into video media, online media brands like BuzzFeed, Vice and Gawker are building up their video-based repertoires in various ways.

But video also works as a very effective learning and training medium, and another recent funding recipient is Grovo – a platform that teaches digital skills through 60 second video clips.

Just like Gawker, Grovo has found short, highly-focused videos are more likely to be watched through to completion and will for example break a complex subject requiring a ten-minute video down into ten highly-structured one-minute videos. Read more about Grovo.

Presenting the learning journey

Just as important as the learning content, is the context in which it is placed and businesses that can break complex learning journeys down into logical steps that encourage progression will stand out from their competitors.

Two organisations currently doing this well are the BBC and Money Advice Service. The BBC have created a product called iWonder and this particular iWonder page uses text, video, an infographic and an online poll to explain the changing nature of British political parties.

The Money Advice Service has recently launched a similar type of longform content page that employs a similar format to explain the complex subject of retirement income options to people aged 55 and over.


Image from Vancouver Film School

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